Viquel specialises in school supplies, filing and organizing equipment, diaries, leather goods, etc… Since its creation, the company has distinguinshed itself by its ability to offer unique and creative solutions. We have chosen to make its logo an explosion of colours with the letter “V” recalling the term Viquel. This pattern also calls to mind the star design that represents the computer world. 

Brand strategy – Brand identity – Guidelines – Motion design

Gerard Viquel 2

“I had excellent contact with W’design’s creative team, who sought to get to know our company through real exchanges. Our interlocutors analysed the positioning of our brand on the market and made a point of giving a new breath to our identity. With W’design, Viquel has taken an essential step forward. Our company has really gained in visibility and appeal. I particularly recommend this agency for its strategic approach and creative talent.”

Gerard Viquel / VIQUEL