As an importer of authentic Italian food products, MFS asked us to strengthen its brand image. The agency positioned the company on a triple stance : chic, tradition and modernity. With its herbal tone, the new logo could almost have… a flavour.

Brand strategy – Brand identity – Guidelines – packaging – Brand book – Website
Mfs Logo Orange

“W’design has helped us to position our brand, to differentiate ourselves from our competitors. Beyond this first phase, the agency accompanies us in our development with much rigour and creativity. It places the soul of Italy at the heart of our identity.”

Massimiliano MARTIRE / Mediterranean Food Solutions